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B

  • Apparel
    Pamela Dirkes, BlackBook founder and behind the scenes woman, works to bring clients great clothing and swimwear that fits well, is FUN to wear, and is a bit more unique than department store lines.
  • Fitness
    BodyRok offers Pilates-inspired full-body strength training group classes on the custom BODYROK reformer. Each challenging class ROKs with a curated playlist, inspiration, motivation and the best instructors in San Diego to help strengthen, tone and build lean muscle.
  • Beauty
    Salon
    Bowery Barber Co. is dedicated to the tradition and culture of the classic American barber shop. A place to drop in and get a professional shave and haircut from a real barber. Bowery is a place you can count on when it's time to get cleaned up. Because to look good is to feel good. This is Bowery. Stay Sharp.

C

  • Beauty
    Salon
    ColorCounter is the “go to” location for a quick hair color fix, featuring their signature “45for45” root touch up, plus a full range of color and cutting services. From natural looks that conceal emerging silver to the latest vibrant metallics and pastel hues, women and men of all ages can enhance their original color or create a brand-new image. Regular hair color requires consistent care – ColorCounter can be your color guide. They offer easy and affordable treatments – without long salon sessions or waiting for appointments!
  • Beauty
    Salon
    cürBAR is a new concept created around a very simple idea: mani. pedi. gel. no upsell. This concept is based on the belief that getting your nails done should be a fun, no fuss experience for anyone - men, women, and kids. Owner and San Diego native Nina Babaie created this concept to change the nail industry. Whether it’s ambiance or sanitation process, cürBAR is a modern-day nail spa that offers a laid-back vibe and is inclusive of everyone.

D

  • Salon
    Drybar is based on a simple philosophy: focus on one thing and be the best at it. For Drybar, that’s blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar continues adding to its popular line of hairstyling products and tools sold both online and in its own shops.

F

  • Apparel
    We started Faherty in 2013, and we’re committed to make the best-fitting, most comfortable clothes with an unwavering focus on craftsmanship. We labor over all the little details, and every yarn and fabric is unique to Faherty. We hope you enjoy wearing our clothes as much as we love making them. - Mike, Alex, & Kerry Faherty
  • Apparel
    In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to quality and timeless design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and nature and inspiring people to get outside. Today the company has presence in over 30 countries worldwide.

M

  • Apparel
    Marrow Fine began as a passion for jewelry, serving as a creative outlet and a means for connecting with other inspired women. After working in the corporate world for 15 years, Jillian Sassone started Marrow as a passion project. What started as reworking clients’ heirloom stones soon evolved into a waiting list of custom work and seasonal collections of distinct design.

N

P

  • Apparel
    Beauty
    Home
    Welcome to Pigment! We aim to be your first choice for design-savvy gifts, flora, and furniture. Our team is constantly working to bring you the best locally and internationally made products, curated in a way that tells a story and excites you. We’re inspired by color, design, California, and the good ol’ days.

R

  • Apparel
    The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man - he’s the shadowy adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat. Each season we find Roark in a different part of the world, telling stories of exploration within our product, on social platforms and in our bi-annual "Artifacts" magazine. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure. The product and stories we create empower people to discover self through authentic, youthful, modern and purposeful adventure on the road less traveled.

S

  • Beauty
    Sephora believes every stroke, swipe, and dab reveals possibility, and we share our client’s love for the confidence that our products, services, and expertise brings to their life every day. In every store, clients unlock their beauty potential at our Beauty, Skincare, and Fragrance Studios through intuitive technology and guidance from the most knowledgeable and professional team of product consultants in the beauty industry.
  • Beauty
    Shop Good is a San Diego-based clean beauty and wellness boutique out to simplify living a clean and healthy lifestyle. The modern, experience-based boutique offers a one-stop shop for all things good - ranging from the best natural skincare and makeup, to daily essentials like chemical-free deodorant, to wellness supplements. Don't forget to check out their all-organic spa where they offer customized facials and waxing services!
  • Fitness
    SoulCycle is the world’s leading lifestyle brand that offers a powerful, fun and transformative fitness experience, on and off the bike. Created to make fitness fun, inspirational, and community-driven, SoulCycle’s signature indoor cycling class is designed to transform both bodies and minds. SoulCycle is a one-of-a-kind fitness destination that welcomes everyone from celebrities and influencers to professional athletes and fitness enthusiasts.
  • Beauty
    Specs Optometry was founded in 2012 by Dr. Michelle Fitzpatrick and her husband Eric Richter. While exploring South Park, they came across an established optometry practice who’s owner was looking to retire after over 30 years. Having recently moved to the South Park area, Michelle and Eric knew this was a great opportunity to continue the excellent service to a great neighborhood. With a few updates to the space, Dr. Fitzpatrick began building Specs into a full service optometry and luxury optical boutique dedicated to quality eye care and premium independent eye wear. One Paseo is the third location, behind their South Park and Little Italy locations. Specs’ eye wear collection is passionately curated by our talented team who work closely with our brands to bring you the most stylish and functional eye wear around. To make an appointment, please visit here.

U

  • Apparel
    Boasting coastal-inspired fashion, accessories and gifts for men, women and kiddos! Urban Beach House offers a diverse assortment of brands like Quicksilver, TOMS, Billabong, Roxy, O'Neill, Rvca, Z Supply, Brixton, Havaianas and Olukai along with many others. With seaside inspiration, each item in the store will appeal to all of your senses. Whether you need a gift or simply to refresh your wardrobe, Urban Beach House will give you a fantastic local shopping experience.

V

  • Apparel
    Van De Vort is a leading fashion retailer based in Del Mar, CA.  Founded in 2013, Van De Vort currently operates two women's stores in Del Mar, CA, as well as a shop-in-shop in Point Loma. Additionally, customers are served online through ShopVanDeVort.com. Known for its social media presence and influencer relations, Van De Vort has a social reach of over 110,000 followers. Van De Vort also has a children's boutique in Del Mar called Mini Market by Van De Vort.
  • Fitness
    Vibe is our breath. Flow is our movement. Yoga is our breath and movement working together in harmony. Our fifty minute classes will have you feeling, looking, and performing better in less time. VibeFlow Yoga will increase mental clarity and awareness, improve balance and coordination, help to reduce joint and back pain, and, strengthen and tone your body. Our exclusive and unique audio system will take you on a voice and music journey allowing you tune out all outside distractions and focus on one thing, YOU!

W

  • Apparel
    West of Camden is a men's and women's clothing, accessories and unique soft goods retail concept that focuses on artist-driven brands, local designers, and trends that fall within the concept of "Street Meets Beach." The name West of Camden is a nod to the famous Camden Market of London, a market that celebrates local artists and craftsmen of all types of brands.
  • Apparel
    Zee Chew and Ariel Hujar are tom-boys at heart with a love for fashion and nature. Their lifestyle brand carries an eclectic, relaxed inventory of clothing, shoes, and goods for both men and women. Whiskey x Leather atmospherically takes its vision to a unique place not typically seen in a sunny, Southern California beach town.
Dining at One Paseo

Fresh from the farm, pasture, and sea.

Your food should check all the boxes: fresh, local, & organic. One Paseo has got you covered with more seafood, greens, and juices than you can shake a stick at. We also have modern takes on classics like ice cream, burgers, and pizza.
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